McNeal Law
McNeal Law: A WordPress Platform for Regional Legal Services
McNeal.Law is a New York-based law firm providing legal counsel and representation in the Hudson Valley and Manhattan regions. With practice areas ranging from business law to real estate and estate planning, the firm needed a site that could convey authority, attract high-value local clients, and make it easy for prospects to initiate contact.
HostMuch built a custom WordPress site tailored to McNeal Law’s regional market and practice areas. The result is a professional, SEO-focused platform that strengthens the firm’s online presence while ensuring potential clients can easily find relevant services and contact the firm directly.
Technical Objectives
- Develop a WordPress site optimized for legal service marketing
- Emphasize local SEO targeting the Hudson Valley and Manhattan
- Create structured practice area pages for keyword targeting
- Integrate lead capture forms without a shopping cart or online payment system
- Maintain a professional and approachable design suited for legal clientele
What We Built
Streamlined Design That Converts
The site’s design blends professionalism with accessibility, using a modern serif-sans font pairing, a restrained color palette, and a clean, structured layout. Each practice area page follows a conversion-friendly format:
- Clear, benefit-driven headline addressing client concerns
- Concise explanation of the legal process for that service
- Local market focus to reinforce relevance to target regions
- Strategic CTAs for phone calls, consultations, or contact form submissions
- Related services displayed to encourage multi-service inquiries
Navigation is intentionally straightforward, ensuring visitors can quickly reach their specific legal need without excessive clicks.
WordPress for Content Flexibility
We chose WordPress for its flexibility and ease of use, ensuring the McNeal Law team can:
- Update practice area content without coding knowledge
- Publish legal insights and news in a blog format for thought leadership
- Maintain consistent branding and page structure site-wide
- Manage and track lead submissions from integrated forms
- Expand content for new practice areas over time without major redesigns
Advanced Custom Fields (ACF) were used to standardize practice area layouts, ensuring a consistent professional presentation while making edits quick and error-free.
SEO & Local Targeting
The SEO plan focused heavily on geographic intent:
- Keywords like “business lawyer Hudson Valley,” “real estate attorney Manhattan,” and “estate planning lawyer NY”
- Local business schema markup to support Google Maps and local pack rankings
- Optimized metadata for each practice area and location page
- Internal linking between blog posts and relevant services
- Fast-loading pages to meet Core Web Vitals for search performance
Content & Messaging
The tone of the site balances professionalism with approachability. Content avoids excessive legal jargon while explaining processes clearly and building confidence in the firm’s expertise. Each page reinforces the firm’s experience and understanding of New York’s legal landscape, particularly within its target regions.
Marketing Integrations
The site supports the firm’s marketing efforts with:
- Contact forms tailored for different practice areas
- Click-to-call functionality for mobile visitors
- Analytics tracking for lead source attribution
- Social media profile integration for brand consistency
- Structured data to support rich search snippets for legal services
Results
Since launch, McNeal Law has:
- Improved rankings for targeted regional keywords
- Increased consultation request form submissions by 38%
- Reduced bounce rates on practice area pages by 24%
- Expanded content visibility through blog and news updates
Conclusion
McNeal.Law now has a professional, SEO-driven WordPress site designed to attract and convert clients within its target regions. With clear service pages, regional keyword targeting, and a clean, conversion-focused design, the firm is positioned to strengthen its reputation and expand its client base in both the Hudson Valley and Manhattan.
